The brightest and best of the next generation are challenging traditional corporates to live up to their values and demonstrate a positive contribution beyond the bottom line.
The growing discussion around issues of corporate responsibility and sustainability offers a major opportunity for businesses to position themselves on key issues. By joining the discussion, showcasing initiatives and sharing goals and aspirations, business have a chance to take a clear, considered stance on the material issues that affect their customers and stakeholders.
Having a great product and communicating it well to the right people is not enough. As humans, we are programmed to place events and our own actions into the context of the world as we see it. We look for purpose in everything we do.
They say money makes the world go round but I don’t think that is true. Money is the oil that facilitates transactions, not the fuel that drives the engine, nor the destination. No business can operate without the support of the people it needs to do its thing. People make the world go round, not money.
I read this week that the City of Hamburg has banned coffee pod machines from all of its government buildings, offices and institutions including schools and universities, as part of a wider effort to reduce waste and energy consumption (http://n.pr/1pq1YuE).
According to the Global Reporting Initiative (GRI), 93% of the world’s largest 250 corporations now choose to report on their sustainability performance. Sustainability accounting to international standards such as the GRI framework represents a significant commitment of resources for these companies. So why do they do it?
Businesses often struggle to articulate what it is they mean by sustainability. In some cases, that is because they don't really understand what they mean themselves. Good communication requires clarity of message. You can’t tell a strong sustainability story unless you have a strong sustainability strategy.
According to a 2013 report from management consultants McKinsey, there will be three billion more middle class consumers in the global economy by 2030 than there were in 2011. Three billion more people choosing, just like us, to spend their disposable income on cars, phones, computers and a wide range of luxury goods.
Entrepreneurs are coming up with new ways of doing business, promising creative disruptive change for sustainability and exciting opportunities for all of us to get involved.
Making a success of running a business requires good financial control and a little luck. However brilliant your idea and no matter how good you and your team is, keeping a handle on your finances is vital to keeping your business healthy.